Building Your Personal Brand: What Makes A Good Branding Strategy?By Kamile Kaselyteon

There’s no surprise that these days almost everything starts with good branding. The details about the product, service or item are only questioned when the product itself captures a second of your time. And that time is dedicated to branding. It doesn’t matter if you are telling the story behind luxury item or yourself – it has to be meaningful and authentic. Nobody likes fake tales anymore and we should take the famous saying “fake it until you make it” with more doubt. How does one create buzz that’s truly centered around things he or she is drawn to? Below are my tips and tricks that helped many of my clients build successful and worthy personal brands.

#1 Tell A Story People Can Relate To

Stories. We all have stories of our own. Most probably everyone has experienced unique and thrilling things in their lives. Whether it was successful business venture, incredible love story or major science breakthrough – there are so many things we can share. The bottom line is to find out which of these things matter to you mostand, secondly, if they would also mean something to others. Therefore, you can tell a story that’s your own, but you need to be sure that it can be impactful and game – changing to others. What were your takeaways that could transform other people’s lives and why you are the one to be a leading example?

#2 Each Personal Brand Has To Become A Business Case

You can’t create a personal brand just because you want to be visible, followed and recognized. It’s either about the strong and meaningful message you want to convey or about specific business you want to build. As marketers often say it, behind every successful brand stands insightful branding. Hence, don’t waste your time and money building personal brand if you don’t know your next steps. What’s your strategy when you will become reputable in the market? How will you capitalize on your influence? How does that influence correlate with your background and the unique message, used in branding?


#3 Branding Means Nothing Without Your Hard Work

This tagline may sound tacky, but I know so many people who have put great effort into building their personal brands and online visibility, but failed to deliver their promises. My message here is that you can brand yourself in many ways, but only the hard work and dedication can prove your true value. Think of branding as an appealing package, yet it’s very important what’s inside. Therefore, always think about your customers or about the services you are providing. Do you really fulfill your clients’ expectations? Are you true to yourself and values you expressed through branding? Are you here to run the extra mile to achieve your mission?

#4 Learn How To Craft Personal Branding From The Best

Whether you will be looking at marketing agencies that specialize in personal branding or browsing the websites of well – known people in your industry, learn only from the best. Find out how they started and what makes them unique. Capture ways their communicate with their audiences and why they are special. On the other, it doesn’t mean that you have to become a copycat – it’s about learning from other people’s ups or downs. Which successful communication strategies you can implement to your personal branding? How these industry leaders distinguish themselves amongst others?

#5 Be consistent (as simple as that)

It is quite common for the Internet users to expect using online services for free rather than paying for them. With more entrants hitting the online market, everything has become very competitive and crowded. As a result, customers would rather become a product themselves to capitalize the opportunities that the Internet has to offer than pay for something that has questionable value proposition. If you are crafting your personal brand, you must be consistent. Customers are bombarded with tons of messages each day, hence your message has to be simple, repetitive and consistent. What are the distinctive marketing slogans that communicate the same message, just in other words? How will you ensure consistency across different channels of communication (from social media to press)?

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